Last updated: 13/08/2025

Merseyside Dementia Friendly Radio CIC (“we”, “our”, “us”) is committed to protecting your privacy and handling your data in a transparent, secure, and lawful way.

1. Who We Are

Merseyside Dementia Friendly Radio CIC

Unit House, Evans Road, Speke, L24 9HZ

Email: hello@mdfr.co.uk

2. Information We Collect

We may collect and process the following information:

Personal information you provide: your name, email address, and any information you include in contact form or feedback form submissions.

Payment details: processed securely by third-party providers (e.g., PayPal) — we do not store your full payment information.

Automatically collected information: cookies, analytics data, and IP addresses via Google Analytics and Meta Pixel.

Special category data: we do not request sensitive information (such as health details), but if you choose to share such information in a message or form, we will handle it with additional care and security.

3. How We Collect Information

Contact and feedback forms on our website

Newsletter sign-ups

PayPal donation forms

Cookies and tracking technologies (Google Analytics, Meta Pixel)

4. How We Use Your Information

We use your information to:

Respond to enquiries and feedback

Send newsletters and updates (with your consent)

Process donations and maintain donation records

Monitor and improve website performance via analytics

Fulfil any legal or contractual obligations

5. Legal Basis for Processing

We process personal data under the following lawful bases:

Consent: for newsletters, marketing, and non-essential cookies

Contractual necessity: to process donations or provide requested services

Legitimate interests: to improve our website and services

Legal obligation: to comply with applicable laws and regulations

6. Sharing Your Information

We only share your data when necessary and with trusted third parties, such as:

Mailchimp (newsletter management)

Google Analytics (website usage statistics)

Meta Pixel (social media engagement tracking)

Payment processors (e.g., PayPal)

These providers have their own privacy policies and comply with data protection laws.

7. Data Storage and Security

We store your data securely within Google Workspace, with access restricted to authorised personnel only. We take appropriate measures to prevent loss, misuse, or unauthorised access.

8. Cookies and Tracking Policy

Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and measure the effectiveness of our communications.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognise your device and store certain information about your preferences or past actions.

Types of cookies we use:

Essential cookies: Required for the website to function (e.g., security, basic functionality).

Analytics cookies (Google Analytics): Help us understand how visitors use our site, so we can improve it.

Marketing cookies (Meta Pixel): Allow us to measure the effectiveness of our social media and marketing campaigns.

Managing cookies:

You can control or delete cookies through your browser settings. You can also use the options in our cookie consent banner to accept or reject non-essential cookies. If you disable cookies, some parts of our website may not function correctly.

9. Your Rights

You have the right to:

Access, correct, or delete your personal data

Restrict or object to our processing of your data

Withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us at hello@mdfr.co.uk.

10. Third-Party Links

Our website may include links to external sites (e.g., social media platforms, embedded players). We are not responsible for the privacy practices of these sites.

11. Updates to This Policy

We may update this policy from time to time. Significant changes will be communicated by email where possible.